October 2023 saw the launch of the Australia Freshwater Systems brand in Vietnam.
Australia Freshwater Systems, our new joint venture, is stepping into Vietnam's water treatment sector with a clear vision. We’re bringing over to the table not just the household solutions, but also advanced systems suitable for hospitals, industries, and commercial entities. This initiative is a collaboration that draws on Freshwater Systems Australia’s three decades of expertise in water treatment, a testament to our commitment to quality and innovation. With Savie's strategic moves, including our notable appearance at VietWater 2023, we’ve laid a solid foundation for our brand in the market.
Vietnam’s burgeoning population, now close to 98 million, presents a significant opportunity for us. The country's growing demand for reliable water treatment solutions—across homes, healthcare facilities, and industrial sectors—mirrors the comprehensive range we aim to provide. Our experience, spanning over 25 years of doing business in Vietnam, coupled with FWS’s technical prowess, positions us uniquely to address this need. It’s about leveraging this deep market understanding and technical expertise to deliver solutions that are both effective and sustainable.
As we focus on expanding our reach, starting with robust marketing efforts, customer engagement, and operational assessments, we’re also mindful of building a strong sales team to support our growth. It’s a strategy that balances ambition with practicality, ensuring we grow steadily but surely. Our approach is about being cost-conscious yet forward-thinking, reflecting the ethos of a mid-sized company that values both innovation and fiscal prudence. As an Australian CEO, with years of experience both here and in Vietnam, I see this venture as not just a business opportunity, but as a commitment to delivering vital services where they are most needed, doing so with the expertise and understanding that only years of dedicated work can bring.
